1. Who we are
Super Business Ltd is the controller of the personal information described in this policy. We are a private limited company registered in England and Wales under company number 16278974.
Our registered office is Office 21721 182-184 High Street North, High Street North, London, England, E6 2JA.
2. Information we collect
When you contact us or submit a quotation request, we may collect your name, business name, work email address, telephone number, product interests, requested quantities, delivery postcode and any other information you include in your message.
Our hosting systems may also process limited technical information, such as your IP address, browser information, request time and security logs, to operate and protect the website.
Please do not send sensitive personal information through the quotation form.
3. How we use your information
We use personal information to:
- respond to enquiries and prepare trade quotations;
- check product availability, pricing and delivery requirements;
- communicate about a potential or existing business relationship;
- administer orders and maintain appropriate business records;
- protect the website, prevent misuse and investigate security incidents; and
- meet legal, regulatory, accounting and tax obligations.
4. Our lawful bases
Depending on the circumstances, we rely on the following lawful bases under UK data-protection law:
- Steps before entering into a contract and performance of a contract—to respond to a quotation request and supply products or services you request.
- Legitimate interests—to respond to B2B enquiries, manage supplier and customer relationships, operate our business and keep our website secure. We consider and balance these interests against your rights.
- Legal obligation—where we must retain or disclose information to comply with applicable law.
Providing the information marked as required on our form is necessary for us to assess and respond to your request. If you do not provide it, we may be unable to send a quotation or reply properly.
5. Sharing your information
We may share information only where reasonably necessary with website-hosting and email providers, delivery or logistics partners involved in a requested quotation or order, professional advisers, and public authorities where the law requires it.
These parties may act as processors on our instructions or as independent controllers for their own legal responsibilities. We do not sell personal information.
6. International transfers
Some service providers may process information outside the United Kingdom. Where UK data-protection law requires it, we use an approved transfer mechanism or another lawful safeguard and take reasonable steps to protect the information.
7. How long we keep information
General enquiry and quotation correspondence is normally retained for up to 24 months after our last meaningful contact, unless it becomes part of an order, contract or legal matter. Customer, transaction, accounting and tax records may be kept for up to six years after the end of the relevant financial year, or longer where the law or an active dispute requires it.
Technical and security records are retained only for as long as reasonably necessary to operate, secure and troubleshoot the website, taking account of our hosting provider’s operational retention periods. Information is deleted or anonymised when it is no longer required.
8. Cookies and website technology
The website does not currently use analytics or advertising cookies. When you submit the quotation form, the website uses a short-lived session cookie to help prevent repeated or abusive submissions. This cookie is used only for the requested form and security functionality and normally expires when your browser session ends.
If we introduce non-essential cookies or tracking technology in the future, we will update this policy and provide an appropriate choice before using them.
9. Security
We use reasonable technical and organisational measures designed to protect personal information from unauthorised access, loss, alteration or disclosure. No internet transmission or storage system can be guaranteed to be completely secure.
10. Your rights
Depending on the circumstances, you may have the right to ask us for access to your personal information, correction, deletion, restriction of processing, data portability, or to object to processing based on legitimate interests. Where processing relies on consent, you may withdraw that consent at any time without affecting earlier processing.
We do not use the information collected through this website for solely automated decisions that produce legal or similarly significant effects.
To exercise a right, email info@superbusinessltd.com. We may need to confirm your identity before responding.
11. Complaints
Please contact us first if you have concerns so that we can try to resolve them. You also have the right to complain to the UK Information Commissioner’s Office. Details are available at ico.org.uk/make-a-complaint.
12. Changes to this policy
We may update this policy when our practices, services or legal obligations change. The latest version will be published on this page with a revised “Last updated” date.